About Sarah

Sarah is - what do they call it? - a unicorn. In 2013, she founded her own production company and agency (Monster & Bear, still running today) and has worked with many clients over the years as either a Producer, Creative Director, Copywriter, Voiceover Artist and of course, Director.

Sarah’s commercial clients include huge brands such as Telstra, Etsy, FIFA Women’s World Cup 2023, Peroni, Beyond Blue, Visit Victoria, Nimble, Freddo, Mazda, MYER, Vicks VaporDrops and Disney just to name a few.

Since 2018, Sarah has worked hard in the TV series space, working her way up the ranks with broadcasters including the ABC, Channel 10, Channel 10 Peach and Disney+, as well as production companies such as Tony Ayres Productions (Spooky Files), Princess Pictures (Planet Lulin), Werner Productions (Crazy Fun Park), Matchbox Pictures (FIRES), and CJZ (My Life Is Murder).

Full Director Folio

Film is a beautiful, but terrifying, and unforgiving beast. The only way to approach any project is to remember one crucial thing: Every. Detail. Matters.

Sarah Hickey

Philosophy

Sarah believes that empathy, curiosity and collaboration are an all-important trio for a director.

In her own words: “I have an immense respect for good talent, emerging and established, as well as a hunger to collaborate with as many amazing creatives in this lifetime as possible. Film is all about nurturing a collaborative spirit. And when you open yourself up to the fact that being a director is still a small cog in a bigger machine that needs to work as a whole... beautiful things happen.”

Skills & Services

She wears a few hats, that Sarah. But she loves each hat in the collection equally. In fact, she would argue they compliment each other!

  • Sarah’s expertise in the TV series and narrative space span multiple genres within comedy, drama, children’s, adult, family, femme-centric, youth and teens.

  • Sarah effortlessly weaves her narrative and performance-based storytelling into commercial works that either lean into the absurd, have a playful tongue, or simply require a flair for the connective tissue of storytelling through a cinematic lens.

  • At her production company Monster & Bear, Sarah often finds herself at the helm of concept ideation, strategic thinking, and putting pen to paper for the scripting of commercial concepts. Her clients include the likes of Berocca, Visit Victoria, Disney, SBS, Peroni, Klook, MyConnect, KidSafe and Etsy to name a few.

  • Sarah’s versatility in voiceover work has been described as authentic, empathetic and humoured across a wide range of genres. Bringing with her to every recording, Sarah brings the heart of a writer, and a passion for connecting with words, regardless of whether the intention is to inform, inspire laughter, tug on the heart strings, or just tell it as it is.

  • Sarah has a slate of projects in development, with a majority focus on concepts that toe the line of comedy and drama within circumstances of absurdity. A keen people watcher, and follower of world events and evolutions, Sarah aims to weave hints of social commentary through her works, or to normalise taboo conversations, whatever they may be.

  • Having written for shortform, longform, advertising and educational content, Sarah has a knack for being a format chameleon. Having run writing workshops, brainstorms and contributing to series level writer’s rooms, Sarah loves taking the energy of what’s explored in the room, and sustaining that on the page.

Past Clients

  • "With complex episodes, a young cast and sometimes uncooperative puppets, Sarah handled the many challenges of production with calm professionalism, a collaborative spirit and a welcome sense of humour. Sarah prepared meticulously, with a focus on style and performance, while remaining conscientious of budget and schedule."

    Andrea Denholm, Executive Producer, Tony Ayres Productions (Spooky Files)

  • “Sarah worked so well under the pressure of a tight, ambitious schedule and ambitious creative demands with a can-do attitude. Sarah can be very proud of her work creating a fantastic Episode 4 which I, the ABC & ACTF are all extremely happy with.”

    Joanna Werner, Series Producer, Werner Productions (Crazy Fun Park)

  • "Sarah was highly respectful of the show’s look and feel and worked hard to deliver a high-quality episode that fit wonderfully within our world. Sarah was friendly and fun and this attitude trickled across all departments she worked with."

    Melanie Sano - Series Creator (Planet Lulin)

  • "Sarah is gifted with charm, intellect, wit and enormous talent. A 'can do' attitude which beguiles all who work with her. Sarah's abilities are endless from researching, pitches, directing and editing all with a keen sense of humour. I worked with Sarah on Channel 10's 'My Life is Murder' and recently on ABC/NBCU's 'FIRES' and on both occasions was impressed".

    Elisa Argenzio - Producer (FIRES, My Life Is Murder)

  • "Sarah is a talented and natural director. Her observations and contributions to the episodes were always astute, creative and appreciated. I would recommend her without reservation."

    Mat King - Director
    (My Life Is Murder, Bloom, Pine Gap, How To Stay Married)

  • "Sarah is a lovely person to work with, who is taking on the challenges of our times and continuously creating high quality work. I’ve watched some of Sarah’s dramedy work, and it’s very impressive to see smart meaningful comedy that taps into the zeitgeist. I’d wholeheartedly recommend Sarah as a writer, producer or director."

    Kim Mordaunt - Director
    (FIRES, Boy Swallows Universe, The Rocket, Wakefield)

Voiceover Artist.

Creative Director.

Unicorn.

Writer.

Producer.

Voiceover Artist. Creative Director. Unicorn. Writer. Producer.

Let’s make something iconic.

Ambitious projects? Yes please.

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